• WORK
  • Background
  • Contact

DESIGN | DIRECTION

  • WORK
  • Background
  • Contact

Netflix Logo Identity

Logo Identity

Role: Art Direction + Design

Netflix came to Imaginary Forces to animate their new logo identity for their streaming platform and theatrical releases. I contributed design and art direction with a team of artists lead by creative director Michelle Dougherty.

Client: Netflix

Creative Director: Michelle Dougherty

Animators: Evan Sexton, Lindsay Bohn, and Cody Remer

Produced by Imaginary Forces

 

His Dark Materials

Designed the initial look and pitch frames for the opening titles of HBO’s His Dark Materials.

Post Production

Design Studio: Elastic

Creative Director: Clarissa Donlevy

Lead Designer: Carlo Sa

Lead Animator/Compositor: Yongsub Song

Google's Looking Glass

Pitch frames for Google’s documentary on their search engine. Infographics were designed to simplify the explanation on how it works. Chapter cards and lower thirds were also designed.

HBO's Watchmen

Episodic main title treatments and situational type for chapter cards were designed for HBO’s Watchmen.

Produced at Elastic

HBO's Divorce

Main title

Design

Style frames created for a main title pitch for HBO's series Divorce starring Sarah Jessica Parker.

CMA Awards

Promo + Graphics Package

Design

I designed the overall look for the print and broadcast promo campaign for the 50th anniversary of CMAs airing on ABC. 

Client: ABC

Servant

Coming soon …

Google Home Mini

Commercial

Art Direction + Design

Provided art direction for the home environments and the overall look and treatment for the Google Home Mini. Produced for their annual keynote launch event.

Credits:

Clients: Google

Creative Director: Tosh Komada

CG Supervisor: Meng-Yang Lu

Pearl Studio Logo

Coming soon …

Red Sparrow

Trailer Title Cards

Design

Title cards for 20th Century Fox's trailer for Red Sparrow starring Jennifer Lawrence. 

Ghost Hunters

Styleframes

Design

Title cards promoting the revival of the successful paranormal series debuting on A&E.

Client: A&E

Produced by: Elastic

The Honest Company

Commercial

Design

I designed style frames for the overall look of The Honest Company’s spirited diaper pattern campaign. 

Client: The Honest Company

Creative Director: Karin Fong

Produced by Imaginary Forces

Whiskey Cavalier

Coming soon …

Linkedin

21 Jump Street: Main on End

DESIGN

I helped design the main on end titles for this feature.

CREDITS

Creative Director: Brian Mah

Client: Sony Pictures

Produced by Imaginary Forces

 

Netflix's Reversing Roe

Opening Sequence

Opening design for Netflix’s Reversing Roe.

CREDITS:

Client: Netflix

Produced by Leanne Dare Studios

OZY Fest

Graphics

Design

The Ozy Fest – part music festival, part TED talk, is held yearly in New York by Ozy.com and Emerson Collective. The founder, Lauren Jobs had the opportunity to interview Hilary Clinton about the state of social unrest since her presidential run and the activism that followed. I was tasked with designing the graphics to accompany the piece that played during the interview.

Client: Emerson Collective

Produced by: Nomad

Discovery's Sonic Sea

DESIGN + SOCIAL MEDIA STRATEGY  

For this Emmy winner for Best Nature Documentary, I helped developed the overall look during preproduction, designed style frames for the infographics, and also developed and launched the social media campaign.  

CREDITS

Director: Michelle Dougherty

Client: NRDC

Produced by Imaginary Forces

 

Bristol

Coming soon …

Raising Dion

Coming soon …

CNN's Last Days of Obama

Main Title + Graphics

Design

I designed the main title logo lockup and treatment, created the end title and a graphic toolkit for “Last Days of Obama.” 

Clients: CNN

Produced by Imaginary Forces

National Geographic's The Story of Us

Main Title + Vignettes

ART DIRECTION + DESIGN + ILLUSTRATION

The disparity and commonality in all of us is at the heart of this series that aired on National Geographic Channel. I helped art direct a team of animators, designers and editors for the main title and animated vignettes. I also pitched in as a designer and illustrator. 

Client: NATIONAL GEOGRAPHIC CHANNEL

National Geographic's Parched

Main Title & Graphics

Art Direction + Design

Main title and infographic design for Alex Gibney's noir style documentary on the global water crisis. Airing on Netflix and National Graphic Channel.

Clients: National Geographic Channel

Produced by Imaginary Forces

 

DOFEST: Branding

The Safran Company

Coming soon …

Glass

Coming soon …

Netflix's Girlboss: Main Title

ART DIRECTION + DESIGN + ANIMATION

Main Title design for Netflix's Girlboss. Alternate main title designs included.

Credits:

Client: Netflix

Produced by Imaginary Forces

Skydance Production

Theatrical Logo

DESIGN

Designed the background environment for the Skydance theatrical logo.

CREDITS

Clients: Skydance

Creative Director: Charles Khoury

Produced by Imaginary Forces

The Natural History Museum: Print + Digital + Social Media

ART DIRECTION + DESIGN + STRATEGY

Cheeky, graphic and bold, this 360° campaign included print – billboards, bus tails, street pole banners, and print ads, and also a social media campaign starring Will Ferrell, Artist Gary Baseman and Cara Santa Maria. 

CREDITS

Client: Natural History Museum and La Brea Tar Pits

Produced by Imaginary Forces

 

 

Never Let Me Go: Key Art

DESIGN

Poster design for the feature Never Let Me Go. Starring Andrew Garfield, Keira Knightley, and Carey Mulligan. 

CREDITS:

Client: Fox Studios

Produced by Imaginary Forces

 

Venom: Keyart

Netflix Logo Identity

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His Dark Materials

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Google's Looking Glass

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HBO's Watchmen

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HBO's Divorce

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CMA Awards

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Servant

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Google Home Mini

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Pearl Studio Logo

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Red Sparrow

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Ghost Hunters

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The Honest Company

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Whiskey Cavalier

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Linkedin

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21 Jump Street: Main on End

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Netflix's Reversing Roe

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OZY Fest

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Discovery's Sonic Sea

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Bristol

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Raising Dion

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CNN's Last Days of Obama

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National Geographic's The Story of Us

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National Geographic's Parched

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DOFEST: Branding

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The Safran Company

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Glass

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Netflix's Girlboss: Main Title

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Skydance Production

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SKYDANCE MEDIA

The Natural History Museum: Print + Digital + Social Media

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